Remember that scene in A Beautiful Mind with all the notes and strings? That’s what my communications war room looked like for this project.

I led our agency team in supporting Anytime Fitness with consistent messaging for the launch of their partnership with Apple Fitness+. We developed content for web, CRM, app and social media through an intensive multi-disciplinary collaboration process. It was an exercise in balancing multiple stakeholders, a complicated product offering and legal requirements with pushing for creative that aligned with both brands’ strong identities.