Copywriting is in my blood. Well, my DNA, at least. My Grandpa was a copywriter on Madison Avenue in the 60s, where he met my Grandma who was working at a rival agency.

As a kid I played “Ad Agency” with my stuffed animals wearing my Mother’s old bridesmaid dresses (because I had an incomplete understanding of professional attire). As an adult, I took Grandpa’s example a few steps further. I specialized in the basics of storytelling and translating them into the digital space. I learned how to do more than write headlines. I gained an understanding of how brands could use content, not just to connect, but to build relationships with consumers.