The Pretty Good Show
Concepted, produced and marketed an annual awards event for AdFed as Associate Creative Director. We put a literal elephant in the room to start a discussion about gender equality in advertising and created an animated web series.
Hüfs Agency Web Series
To build excitement and hint at the theme of the event, we created an original web series about a creative agency staffed with woodland creatures that faced the same issues we all us creatives faced every day.
Hufs Webisode: Femvertising
Hufs Webisode: Interns
We decided to take a risk when we planned this awards show theme. Our challenge was how to talk about something uncomfortable with a bunch of Minnesotans who are notoriously conflict-avoidant. So we leaned into those roots and then put a two-story elephant in the center of the room.
The event went on to win four awards for illustration and ad club advertising. But more importantly, it got people in our community talking about what we try not to talk about.